Chancellor Angela Merkel generates media attention at the trade fair stand 

The MEDICA world forum for the medical industry takes place every year in Düsseldorf and is held in high regard by politicians and the media. One item that is always on the agenda is the official tour made at the start of the trade fair by national and international political figures and media representatives. 

In 2010, Chancellor Angela Merkel took part in the official opening tour. The Federal Chancellor and the media were particularly interested in new healthcare procedures and products as well as forward thinking medical solutions. 

It was the task of Peter Bütikofer & Company to direct the attention of the Federal Chancellery, which is in charge of organising the official tour, towards the company it was mentoring and to convince them that it was worthy of a visit by the Federal Chancellor. 

This visit would certainly come hand in hand with media attention and the advantages provided by additional coverage.

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